C'mon Australia, Don't Let the Game Play Ya!
Animated YouTube and social media campaign about online gambling for young Australians, produced with the University of Technology Sydney and voiced by social media influencers Dylan and Mitchell Orval, one of whom talks about his own gambling addiction and urges young men to talk to someone they trust.
- Years
- 2023
- Country
- Australia
- Topic
- Gambling
- Asks people to
- StopTalk to someone
- Strategy
- HumorTestimonial
- Channel
- InfluencerSocial (organic)
- Audience
- MenYoung adultsYoung Australians, especially young men who gamble online.
Evidence
ProcessUnknown
Qualitative evaluation (Younes and Hronis 2023): focus groups with 8 young adults aged 18-24 gave mainly positive feedback on design, messaging and dissemination and suggested revisions. No behavioural outcomes.
Sponsor (who paid)
- University of Technology Sydney Academic, co-producer and evaluator
- Born Bred Talent Industry, co-producer (talent agency)
Credits (who made it)
Sources
- Younes N, Hronis A. A qualitative evaluation of a video gambling campaign among young Australians. Discover Psychology 2023 evaluation · 2023 · DOI 10.1007/s44202-023-00084-4
- Campaign Brief coverage of the launch (Born Bred Talent, UTS, Studio Hackett) news
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Weakly sourced: the evaluation abstract (read via OpenAlex) names the campaign but not its makers; producers, voices and launch on YouTube come from a Campaign Brief search snippet (page returned 403). startYear 2023 is the evaluation's publication year ('recently developed'); the launch may be 2022. Funding not found. Born Bred Talent recorded with sponsor type 'industry' as a commercial talent agency, not a gambling company.
Record cases/au-cmon-australia-dont-let-the-game-play-ya.json, updated 2026-10-28· Link to this campaign