Quit. For Life (Sydney)
Also: Quit For Life
“Quit. For Life”
Sydney media campaign (June-November 1983) that used television commercials and back-up services to get smokers to quit. It was evaluated against Melbourne and the rest of Australia and is an early model for the later Australian Quit campaigns.
- Years
- 1983
- Country
- Australia
- Topic
- Tobacco
- Asks people to
- Stop
- Strategy
- Cessation service linkFear appeal
- Channel
- TV
- Audience
- AdultsAdult smokers in Sydney.
Evidence
Quasi-experimentalPositive
Cross-sectional surveys (over 4,000 per area): smoking prevalence fell about 1 percentage point more in Sydney than in the rest of Australia. In a cohort of 949 Sydney and Melbourne residents, 23% of Sydney smokers quit over 12 months vs 9% in Melbourne; pooled campaign effect on prevalence 2.8 points (95% CI 0.5-5.1) (Dwyer 1986; Pierce 1986).
Sponsor (who paid)
- New South Wales Department of Health Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
- Pierce JP, Dwyer T, Chamberlain A et al. Evaluation of the Sydney 'Quit. For Life' anti-smoking campaign. Part 1. Achievement of intermediate goals. Med J Aust 1986 evaluation · 1986 · DOI 10.5694/j.1326-5377.1986.tb115915.x · PMID 3959949
- Dwyer T, Pierce JP, Hannam CD et al. Evaluation of the Sydney 'Quit. For Life' anti-smoking campaign. Part 2. Changes in smoking prevalence. Med J Aust 1986 evaluation · 1986 · DOI 10.5694/j.1326-5377.1986.tb115916.x · PMID 3485760
Research notes
Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Sponsor (NSW Department of Health) and the fear-appeal strategy tag are from secondary knowledge, not the abstracts; confirm in the papers. The 'Sponge' lung ad is often attributed to this campaign; not checked.
Record cases/au-quit-for-life-sydney.json, updated 2026-10-22· Link to this campaign