In Austin, We Keep Each Other Safe
“In Austin, We Keep Each Other Safe”
City of Austin and Travis County harm-reduction media campaign (US-TX) developed by the UT Austin Center for Health Communication under a one-time $2 million SAMHSA-administered overdose initiative, giving people who use drugs practical steps to prevent overdose; reported 56 million impressions.
- Years
- 2024–2025
- Reach
- 56M impressions as reported“City: 56 million impressions and over 58,000 website visitors.”
- Country
- United States
- Budget
- Part of a "one-time, $2 million federally funded" initiative (congressionally directed spending administered through SAMHSA); campaign share not stated.
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- RecognizeStart
- Strategy
- Self efficacySimple instruction
- Channel
- Social (paid)Website
- Audience
- AdultsPeople who use drugs in Austin and Travis County.
Evidence
Self-reportedUnknown
City: 56 million impressions and over 58,000 website visitors. Officials credit the wider initiative (24,000+ naloxone doses, 1,100+ trained) for a 22% drop in Travis County opioid deaths in 2024; the campaign's own effect is not separable.
Sponsor (who paid)
- Austin Public Health (City of Austin) State local government, funder
- Travis County State local government, partner
Credits (who made it)
- University of Texas at Austin, Center for Health Communication Creative source
Sources
Research notes
US-TX (Austin/Travis County). Start year inferred: the June 2025 release says the funding was promised 'last year'. Channels beyond 'various forms of media' are not stated; social-paid is provisional. Campaign website not identified (stopoverdoseatx.org redirects to the Travis County opioids page). Credits checked 2026-10-22 against fetched pages: UT Austin Center for Health Communication (City release: 'developed the In Austin, We Keep Each Other Safe media campaign'). No executions found. Discovered 2026-10-22 for #17.
Record cases/austin-in-austin-we-keep-each-other-safe.json, updated 2026-10-22· Link to this campaign