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Arizona Attorney General Fentanyl Awareness PSA Contest

Arizona Attorney General Kris Mayes's student fentanyl awareness competition: launched 19 January 2024 for college students (26-second PSAs with a 4-second AG tag, winner to be featured in a statewide public service campaign, on social media and at law enforcement conferences) and repeated September 2025 with an added Instagram Reel/TikTok category for high school students (#AZAGAwareness). The 2024 winning PSA by Macie Logan screened at the Phoenix Student Film Festival.

Years
2024–now
Country
United States
Topic
DrugsOpioids
Asks people to
Never startRecognize
Strategy
Fear appealPeer crowdUser generated content
Channel
SchoolSocial (organic)Website
Audience
Young adultsYouth
Arizona college and university students (creators and audience); from 2025 also high school students via Instagram Reels/TikTok.

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

Credits (who made it)

  • Macie Logan Individual, 2024 source

Executions (individual ads)

Related campaigns

Sources

  1. Arizona AG: Attorney General Mayes Announces PSA Contest on Fentanyl Awareness (19 Jan 2024) sponsor · 2024
  2. Arizona AG: Attorney General Mayes Announces Student PSA and Reel/TikTok Contest on Fentanyl Awareness (30 Sept 2025) sponsor · 2025
  3. Arizona Attorney General YouTube channel archive

Research notes

US-AZ. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Macie Logan, creator of the 2024 winning PSA (AG release, 30 Sept 2025). Whether the promised statewide paid PSA placement ran is unverified, and no source ties the contest to opioid settlement money, so no settlement sponsor entry. Execution years from YouTube relative upload times ("Competition Winner 2025" was uploaded about 9 months before Oct 2026). AG PSAs on "gas station heroin" (tianeptine) and flavored cocaine (about Dec 2025) logged in state-campaigns.tsv.

Record cases/az-ag-fentanyl-psa-contest.json, updated 2026-10-22· Link to this campaign