baltimorecity.govHope Lives Here (Baltimore)
“Hope Lives Here”
City of Baltimore overdose prevention communications campaign (US-MD) launched on International Overdose Awareness Day, 31 August 2026, in four phases (stigma, overdose prevention, recovery, grief); phase 1 asks residents to lead with empathy and treat addiction as an illness, through ads, outreach in barbershops, salons, libraries, senior homes and faith groups, and naloxone guidance. Paid for with opioid settlement money.
- Years
- 2026–now
- Country
- United States
- Budget
- Funded from part of the $20 million the city allocated to the health department from its opioid settlements (WYPR); campaign cost not stated.
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Reduce stigmaSeek helpTalk to someone
- Strategy
- Multi level communityStigma reductionTrusted messenger
- Channel
- EventsOutdoorPrintSocial (paid)Website
- Audience
- General publicBaltimore residents, people living with substance use disorder, people in recovery and their loved ones.
Evidence
NoneUnknown
Launched August 2026; no evaluation yet. Messaging informed by focus groups and listening sessions (WYPR).
Sponsor (who paid)
- Baltimore City Health Department / Mayor's Office of Overdose Response State local government, creator
- Baltimore City opioid settlement funds Settlement funded, funder
Credits (who made it)
- CharmTV (Baltimore city government TV channel) Production, 2026 source
Related campaigns
Sources
Research notes
US-MD (Baltimore City). Discovered 2026-10-22 for #17. Settlement funding per WYPR: 'funded by some of the $20 million the city allocated to the health department' from opioid settlements. Credits checked 2026-10-22 against fetched pages: WYPR says the health department 'worked with CharmTV, the city's TV channel, to tailor the messaging'; production role is inferred. No ad videos found yet.
Record cases/baltimore-hope-lives-here.json, updated 2026-10-22· Link to this campaign