A-Z of Vaping

British Columbia Ministry of Health youth campaign (CA-BC) giving children and youth plain facts about vaping ingredients, including nicotine, and their effects. It ran online and on social media from spring 2023, then moved into schools in November 2023 with posters, signage and pamphlets and quit resources (QuitNow) sent to schools across the province.

Years: 2023–now
Country: Canada
Topic: Tobacco Vaping
Asks people to: Never start Stop
Strategy: Simple instruction
Channel: Print School Social (paid)
Audience: Youth

Evidence

NoneUnknown

Sponsor (who paid)

British Columbia Ministry of Health Foreign government, funder and creator
British Columbia Ministry of Education and Child Care Foreign government, partner

Credits (who made it)

Not recorded yet.

Related campaigns

Consider the Consequences of Vaping 2018–now

Sources

Campaign will inform youth of the effects of vaping (BC Gov News, 6 Nov 2023) sponsor · 2023
Province implements vaping action plan (BC Gov News, 20 Jul 2020) sponsor · 2020

Research notes

Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). CA-BC. 'Spring 2023' online launch comes from search-result summaries of the release; the part read confirms the campaign was announced before November 2023. Part of B.C.'s November 2019 vaping action plan.

Record cases/bc-a-z-of-vaping.json, updated 2026-10-28· Link to this campaign