Alcoholfacts
Also: #alcoholfacts
“Check de facts op alcoholfacts.be”
City of Antwerp and University of Antwerp social norms campaign (Nov 2022 - Mar 2023) that told Antwerp students, through memes, videos, a student vlog and reusable cups, that most of their peers drink far less than they think.
- Years
- 2022–2023
- Country
- Belgium
- Budget
- Paid media reported in the evaluation: EUR 500 TikTok, EUR 800 + 300 Instagram, EUR 200 vlog clicks, EUR 1,185 boost; paid from City and University communication budgets (van Roozendaal 2024).
- Topic
- Alcohol
- Asks people to
- Stop
- Strategy
- Social norms
- Channel
- EventsSocial (organic)Social (paid)Website
- Audience
- Young adultsUniversity of Antwerp students; Ghent University students were the comparison group.
Evidence
Quasi-experimentalNo effect
Difference-in-differences against Ghent University: Antwerp students' estimates of peers' drinking fell relative to controls (B=-1.93, bootstrapped p=0.013), but there was no effect on their own drinking (B=-0.32, p=0.741). 36.3% of the intervention group had seen the campaign; 73.3% of those found it credible, 54.8% did not find it appealing (van Roozendaal 2024).
Sponsor (who paid)
- City of Antwerp (Stad Antwerpen) Foreign government, creator and funder
- University of Antwerp Academic, partner and evaluator
- VAD (Flemish expertise centre on alcohol and other drugs) NGO, partner (survey data)
Credits (who made it)
- Shtick Creative, 2022-2023 source
Related campaigns
- Stimulantia-factcheck 2022–2023
Sources
- van Roozendaal H, Derickx K, Ponnet K et al. Process and outcome evaluation of a social norms approach intervention on alcohol use among Flemish university students: a quasi-experimental study. Arch Public Health 2024 evaluation · 2024 · DOI 10.1186/s13690-024-01265-w · PMID 38549095
- 'Antwerpse studenten drinken minder dan ze denken' (University of Antwerp press release, 2022) sponsor · 2022
- Studenten en alcohol (Alcoholfacts campaign page, City of Antwerp) sponsor
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the PubMed study and web sources listed; unreviewed, including the cardSummary. Dates per the evaluation: launched 16 Nov 2022 for four weeks, boost from 20 Mar 2023. Campaign figures in the copy (78.6% drink at most once a week; 64.3% drunk at most once a month) come from a survey of 1,866 Antwerp students; the press release and campaign page differ slightly (79% vs 78.6%), so check before quoting. Credibility figure: the abstract says 73.3%, a summary of the full text said about 75%; use the abstract. Budget lines were read from a summary of the full text and need checking. Components per the evaluation: 7 static memes, 2 video memes, a student vlog, 10,000 reusable cups, the website. targetBehavior 'stop' stands for 'drink less'.
Record cases/be-antwerp-alcoholfacts.json, updated 2026-10-28· Link to this campaign