bethe1to.com#BeThe1To
Also: Be The One To · BeThe1To
“#BeThe1To”
National Suicide Prevention Lifeline (now 988 Lifeline) and National Action Alliance for Suicide Prevention message teaching five action steps for helping someone who may be suicidal: Ask, Keep them safe, Be there, Help them connect, Follow up.
- Years
- 2016–now
- Country
- United States
- Topic
- Suicide prevention
- Asks people to
- RecognizeSeek helpTalk to someone
- Strategy
- Self efficacyService linkSimple instruction
- Channel
- EventsSocial (organic)Social (paid)
- Audience
- General publicYoung adults
Evidence
Self-reportedUnknown
Partner reports only: e.g. MHA-NYC reported 20,000+ visits to bethe1to.com in one September and 273,000 views of a kick-off video. No independent behavioural evaluation found. Safe messaging: built on the Action Alliance messaging framework; encourages asking directly about suicide and means safety ('Keep them safe'); hosts reporting recommendations.
Sponsor (who paid)
- National Suicide Prevention Lifeline / 988 Suicide & Crisis Lifeline (Vibrant Emotional Health) NGO, creator
- National Action Alliance for Suicide Prevention NGO, partner
Credits (who made it)
Not recorded yet.
Related campaigns
- Logic, "1-800-273-8255" 2017–2018
- 988 Suicide & Crisis Lifeline launch 2022–now
- Seize the Awkward 2018–now
Sources
Research notes
Launch year not verified from a primary source (2016 commonly cited; confirm on bethe1to.com). The five steps carried over to the 988 Lifeline.
Record cases/be-the-1-to.json, updated 2026-10-22· Link to this campaign