Tournée Minérale
Belgium's one-month-without-alcohol campaign held each February since 2017 by the Belgian Foundation Against Cancer and De DrugLijn, with online sign-up and support messages.
- Years
- 2017–now
- Country
- Belgium
- Topic
- Alcohol
- Asks people to
- Stop
- Strategy
- Simple instructionSocial norms
- Channel
- Social (organic)TVWebsite
- Audience
- Adults
Evidence
ObservationalMixed
Participant cohort (Thienpondt 2025): fewer risky and binge drinkers among participants in the short and medium term, largest among heavier drinkers, but without a control group. Higher exposure to campaign materials was linked to 4% lower drinking at follow-up in men only.
Sponsor (who paid)
- Fondation contre le Cancer / Stichting tegen Kanker NGO, creator
- De DrugLijn (VAD) NGO, partner
Credits (who made it)
Not recorded yet.
Related campaigns
- Dry January 2013–now
Sources
- Thienpondt A et al. Changes in alcohol consumption among Belgian adults participating in the internet-based one-month-abstinence campaign 'Tournée Minérale'. Arch Public Health 2025;83(1):29 evaluation · 2025 · DOI 10.1186/s13690-024-01491-2 · PMID 39910641
- Thienpondt A et al. Association of exposure to the temporary abstinence campaign 'Tournée Minérale' with alcohol consumption among male and female participants: The mediating role of psychosocial determinants. Int J Drug Policy 2025;137:104717 evaluation · 2025 · DOI 10.1016/j.drugpo.2025.104717 · PMID 39951849
- Thienpondt A et al. Process evaluation of the Belgian one-month-without alcohol campaign 'Tournée Minérale': a mixed method approach. BMC Public Health 2024;24(1):383 evaluation · 2024 · DOI 10.1186/s12889-024-17941-z · PMID 38317089
- Paulis C et al. Predictors of completion and outcomes of a 1-month alcohol abstinence campaign in Belgium. Alcohol Alcohol 2025 evaluation · 2025 · DOI 10.1093/alcalc/agaf044 · PMID 40716040
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Sponsors and February timing from secondary memory; abstracts name only the campaign. Confirm on tourneeminerale.be. Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Paulis 2025; evidence level and outcome unchanged.
Record cases/be-tournee-minerale.json, updated 2026-10-22· Link to this campaign