25 Night Challenge
Also: #25NightChallenge
Sign-up challenge from the children's charity Beyond Bedtime (formerly Pajama Program), launched in March 2026 for National Sleep Awareness Month and the charity's 25th anniversary. Families commit to 25 nights of calm bedtime routines, get emailed tips and activities from a teddy-bear mascot, track progress and post with a hashtag.
- Years
- 2026–now
- Country
- United States
- Topic
- Child healthSleep
- Asks people to
- Start
- Strategy
- Collective challengeMascotSelf efficacy
- Channel
- Direct mailSocial (organic)Website
- Audience
- ParentsFamilies and caregivers of young children
Evidence
NoneUnknown
Sponsor (who paid)
- Beyond Bedtime NGO
Credits (who made it)
Not recorded yet.
Sources
Research notes
Created 2026-10-24 by an AI research pass for #103 (A1); not reviewed by a person. Tips arrive by email; channel 'direct-mail' is the closest facet. Mascot is called READY Teddy. Link to the former Pajama Program name is from the site's 'Our New Chapter' rebrand post (title only seen). Whether it repeats after 2026 is unknown. To verify: start date 2 March 2026; 25th anniversary.
Record cases/beyond-bedtime-25-night-challenge.json, updated 2026-10-24· Link to this campaign