Keep Butte Safe (One Pill Can Kill, Butte-Silver Bow)

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Also: One Pill Can Kill (Butte) · keepbuttesafe.com

“Keep Butte Safe”

Butte, Montana fentanyl awareness campaign launched December 2022 by the Butte-Silver Bow community fentanyl action team with $100,000 from the Town Pump Charitable Foundation: a website of local family and first-responder stories plus YouTube, Hulu, Snapchat, Spotify, billboard and TV ads aimed at teens, parents and grandparents.

Years: 2022–2023
Country: United States
Budget: $100,000 donation from the Town Pump Charitable Foundation for a six-month campaign (2022 reports).
Topic: Drugs Opioids
Asks people to: Never start Talk to someone
Strategy: Fear appeal Testimonial Trusted messenger
Channel: Outdoor Social (paid)TV Website
Audience: General public Parents Youth
Butte teens, with parents and grandparents as a secondary audience; long-form school videos planned.

Evidence

NoneUnknown

Sponsor (who paid)

Town Pump Charitable Foundation Foundation, funder
Butte-Silver Bow community fentanyl action team (city-county officials, sheriff, first responders) State local government, partner

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Laurie Johnson Keep Butte Safe 15sec phase 2 2023 · social-paid · youtube
Fake and Fatal...Keep Butte Safe 6 sec 2023 · social-paid · youtube
Sheriff Ed Lester Anti Fentanyl 2023 · social-paid · youtube

Related campaigns

One Pill Can Kill 2021–now
Montana Meth Project ('Not Even Once') 2005

Sources

Governor Gianforte Praises Butte's Fentanyl Action Team (Oct 4, 2022) sponsor · 2022
NBC Montana: Butte ad campaign warns of fentanyl danger (Dec 13, 2022) news · 2022
keepbuttesafe.com (Wayback, Dec 2022) archive · 2022

Research notes

US-MT. Discovered 2026-10-22 for #17. Mainly foundation-funded; the city-county government's role is through its fentanyl action team and officials (Chief Executive J.P. Gallagher, Sheriff Ed Lester) featured on the site. Not settlement-funded per any source. Unverified (no page found that credits the agency): the three spots were uploaded by a YouTube account named Karen Corbin that posts many local Montana commercials, suggesting a local producer or station, but no page credits her or a firm. Execution years from YouTube relative dates ('3y ago'). End year 2023 assumes the six-month run plus 'phase 2'. Site status 2026-10-22: dead (keepbuttesafe.com no longer resolves; Wayback captures 2022 only); Wayback copy: https://web.archive.org/web/20221206135822/https://www.keepbuttesafe.com/. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search).

Record cases/butte-keep-butte-safe.json, updated 2026-10-22· Link to this campaign