▶Videoyoutube.comToxic Drugs Are Circulating
“Toxic drugs are circulating.”
British Columbia government harm-reduction awareness campaign that ran province-wide in August 2021 and was extended that fall to reach post-secondary students. It warned that toxic drugs are in every part of BC and pointed people to overdose signs, naloxone, the Lifeguard app, Here2Talk counselling and emergency contacts.
- Years
- 2021
- Country
- Canada
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- RecognizeSeek helpStart
- Strategy
- Service linkSimple instruction
- Channel
- OutdoorPrintSchoolSocial (paid)
- Audience
- General publicYoung adultsBC residents, then post-secondary students returning to campus in fall 2021, including occasional users who think only people who inject drugs overdose.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Government of British Columbia, Ministry of Mental Health and Addictions Foreign government, funder and creator
- Government of British Columbia, Ministry of Advanced Education and Skills Training Foreign government, partner
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Toxic Drugs Are Circulating 2021 · social-paid · youtube
Related campaigns
- Stop Overdose BC 2018
Sources
Research notes
Discovered 2026-10-22 for #17. No agency credited in fetched pages. Times Colonist: print ads, social media and bus-shelter posters. YouTube video on the GovernmentofBC channel (listing age about 5 years; year assumed 2021).
Record cases/ca-bc-toxic-drugs-are-circulating.json, updated 2026-10-22· Link to this campaign