The Odds Don't Have to Stay Against You
California Department of Public Health (Office of Problem Gambling) statewide campaign launched in September 2026 and planned to run through July 2029, built on formative research, on broadcast radio, digital display, social media and influencers, search and out-of-home placements near casinos, in several languages, helping Californians recognise signs of problem gambling and reach no-cost treatment through 1-800-GAMBLER.
- Years
- 2026–2029
- Country
- United States
- Topic
- Gambling
- Asks people to
- RecognizeSeek helpTalk to someone
- Strategy
- Cultural tailoringService linkStigma reduction
- Channel
- InfluencerOutdoorRadioSearchSocial (paid)
- Audience
- AdultsPeople who gamble, those at risk, and affected family and community members across California's language communities.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- California Department of Public Health, Office of Problem Gambling State local government, creator and funder
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. endYear 2029 is the planned end per the release. The release cites nearly half a million California adults reporting problem gambling symptoms (California Health Interview Survey, presumably); check before quoting. Agency and budget not stated. An earlier OPG campaign, 'Don't Ignore the Signs' (radio, cable TV, digital, print, billboards), is described in a 2016 Senate resolution; its dates were not confirmed and it is logged as a lead.
Record cases/ca-cdph-odds-dont-have-to-stay-against-you.json, updated 2026-10-28· Link to this campaign