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proofexperiences.com

Know More: Opioid public awareness tour

Also: Know More Opioids Live Tour · Know More virtual tour

“Your first time could be your last time.”

Health Canada youth opioid awareness program that began in 2018 as a travelling interactive installation in high schools, colleges and festivals, and moved to virtual classroom sessions in 2020. Sessions cover what opioids and fentanyl are, overdose signs, naloxone, the Good Samaritan Drug Overdose Act and the harms of stigma.

Years
2018–now
Country
Canada
Topic
DrugsHarm reductionOpioids
Asks people to
Never startRecognizeReduce stigma
Strategy
Simple instructionStigma reduction
Channel
EventsPrintSchool
Audience
Young adultsYouth
High school and post-secondary students; virtual visits booked by teachers.

Evidence

Self-reportedUnknown

No independent evaluation found. The event agency's case study describes a five-zone mobile installation that toured in two waves across seven provinces (vendor claim).

Sponsor (who paid)

Credits (who made it)

  • Proof Experiences Production source

Executions (individual ads)

Related campaigns

Sources

  1. Know More: Opioid public awareness (Health Canada) sponsor · 2025
  2. Health Canada Know More Opioids Live Tour (Proof Experiences case study) archive
  3. Sudbury high school students are getting a first hand look at the battle on opioids (CBC) news · 2018

Research notes

Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Proof Experiences (agency case study names Health Canada and the Know More Opioids Live Tour). CBC page not opened (search result only, unverified). Experiential/education program rather than paid media; included because it is Health Canada's named youth opioid campaign.

Record cases/ca-hc-know-more-opioids.json, updated 2026-10-22· Link to this campaign