▶Videoyoutube.comManitoba fentanyl social media awareness campaign (2016)
Manitoba government social media campaign launched 25 November 2016 by the health and justice ministers, warning every Manitoban, user or not, that fentanyl and other opioids are turning up in common recreational drugs and can kill. Launched at high schools in Winnipeg and Steinbach and funded from the federal Proceeds of Crime fund.
- Years
- 2016–2017
- Country
- Canada
- Budget
- Funded through the Federal Proceeds of Crime Fund (amount not stated).
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognize
- Strategy
- Fear appeal
- Channel
- SchoolSocial (organic)Social (paid)Website
- Audience
- General publicYouth
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Government of Manitoba (Health, Seniors and Active Living; Justice) Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Fentanyl Public Awareness Campaign launch - November 25, 2016 (ChrisD.ca news upload) 2016 · website · youtube
Sources
Research notes
Discovered 2026-10-22 for #17. No agency named. First phase ran on the Manitoba government Twitter account; details at manitoba.ca/fentanyl. End year assumed. The execution listed is news footage of the launch, not an ad (YouTube id confirmed by oEmbed).
Record cases/ca-mb-fentanyl-awareness-campaign.json, updated 2026-10-22· Link to this campaign