St. John's Community Action Group on Fentanyl awareness initiative
Newfoundland and Labrador government, City of St. John's, Eastern Health and community outreach groups partnership announced in May 2017 that set up pop-up tents around St. John's and at summer festivals to educate the public about fentanyl, naloxone, harm reduction, stigma and treatment, and to increase access to take-home naloxone kits.
- Years
- 2017
- Country
- Canada
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- RecognizeReduce stigmaStart
- Strategy
- Multi level communityTrusted messenger
- Channel
- Events
- Audience
- General publicYoung adultsRecreational drug users and festival-goers in St. John's.
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Government of Newfoundland and Labrador, Department of Health and Community Services Foreign government, funder
- City of St. John's Foreign government, partner
- Eastern Health Foreign government, partner
Credits (who made it)
Not recorded yet.
Sources
Research notes
Discovered 2026-10-22 for #17. Partners: Safe Harbour Outreach Program, Thrive Community Youth Network, Safe Works Access Program, Choices for Youth, The Salvation Army. Outreach rather than paid media. No later NL provincial opioid ad campaign found in this pass.
Record cases/ca-nl-st-johns-fentanyl-awareness.json, updated 2026-10-22· Link to this campaign