gov.nt.caNWT Addictions Week opioid awareness campaign (2017)
Government of the Northwest Territories Health and Social Services campaign for Addictions Awareness Week in November 2017 that focused on opioids as fentanyl reached the territory, with posters in bars and communities and videos on social media and in movie theatres, alongside promotion of the NWT help line.
- Years
- 2017
- Country
- Canada
- Topic
- DrugsOpioids
- Asks people to
- RecognizeSeek help
- Strategy
- Service link
- Channel
- CinemaOutdoorPoint of saleSocial (paid)
- Audience
- General publicYoung adults
Evidence
NoneUnknown
No evaluation. The territorial mental health and addictions manager said targeted help line promotion has been followed by more calls (461 calls Jan-Oct 2017), an anecdotal sponsor claim not tied to this campaign.
Sponsor (who paid)
- Government of the Northwest Territories, Health and Social Services Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Sources
Research notes
Discovered 2026-10-22 for #17. No agency named. The GNWT 'Drugs in the NWT' online resource (fact sheets on the illicit supply and naloxone) was not opened (search result only, unverified) and its date is unknown. No executions found.
Record cases/ca-nt-addictions-week-opioids.json, updated 2026-10-22· Link to this campaign