DUI Doesn't Mean Just Booze
“DUI Doesn't Mean Just Booze”
California Office of Traffic Safety and California Highway Patrol drug-impaired driving campaign (US-CA) launched 27 December 2017, days before licensed adult-use cannabis sales began on 1 January 2018, with the line 'Drive high, get a DUI'; one TV PSA was pulled within days after critics said it promoted marijuana.
- Years
- 2017–2018
- Country
- United States
- Topic
- CannabisDrugsImpaired driving
- Asks people to
- StopSubstitute
- Strategy
- Policy pairedSimple instruction
- Channel
- TV
- Audience
- Adults
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- California Office of Traffic Safety State local government, funder and creator
- California Highway Patrol State local government, partner
Credits (who made it)
Not recorded yet.
Related campaigns
- Drug-Impaired Driving Prevention 2019–now
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-CA. Planned to run through January 2018. The pulled-PSA story ('Never Drive High') is from CBS San Francisco / Sacramento as summarized by a search tool (not opened); check. OTS has continued drug-impaired driving messaging under 'Go Safely' and other brands (not checked). Ad library search: "California Office of Traffic Safety".
Record cases/ca-ots-dui-doesnt-mean-just-booze.json, updated 2026-10-28· Link to this campaign