Les surdoses ont plus d'un visage

▶Videoyoutube.com

Also: Overdoses have more than one face

“Les surdoses ont plus d'un visage.”

Quebec Ministry of Health and Social Services (MSSS) overdose awareness video, released about 2025, whose title says overdoses 'have more than one face', the common framing of showing that overdose affects people across backgrounds and not only people who use drugs daily.

Years: 2025–now
Country: Canada
Topic: Drugs Harm reduction Opioids
Asks people to: Recognize Reduce stigma
Strategy: Stigma reduction
Channel: Social (paid)
Audience: General public
French-speaking Quebec public.

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

Ministère de la Santé et des Services sociaux du Québec Foreign government, funder and creator

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Les surdoses ont plus d'un visage. 2025 · social-paid · youtube

Related campaigns

Health Canada opioid stigma and overdose awareness advertising (End stigma) 2018–2021

Sources

Les surdoses ont plus d'un visage. (MSSS YouTube channel) archive · 2025

Research notes

Discovered 2026-10-22 for #17. Thin record: only the MSSS YouTube upload (oEmbed-confirmed; listing age about one year) was found; no press release or quebec.ca campaign page located, and the summary's description of the framing is inferred from the title (verify by watching). Year approximate. No agency credited. Quebec's earlier overdose response (2018-2020 national strategy, free pharmacy naloxone from Nov 2017) used posters and leaflets (MSSS publication 002080) rather than a named ad campaign. Community actors (AQPSUD, Moms Stop the Harm) run the 31 August 'opération Illumination'.

Record cases/ca-qc-les-surdoses-ont-plus-dun-visage.json, updated 2026-10-22· Link to this campaign