martensvillemessenger.caSaskatchewan overdose anti-stigma campaign with Moms Stop the Harm (2021)
Government of Saskatchewan campaign launched for International Overdose Awareness Day 2021 with the parent group Moms Stop the Harm. It said overdose deaths are preventable and that those dying include weekend users, young men in the trades and 'the nurse next door', and launched saskatchewan.ca/overdose with safety information such as not using alone.
- Years
- 2021
- Country
- Canada
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Reduce stigmaStartTalk to someone
- Strategy
- Simple instructionStigma reductionTrusted messenger
- Channel
- OutdoorPrintRadioSocial (paid)Website
- Audience
- General publicMenYoung adults
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Government of Saskatchewan, Ministry of Health Foreign government, funder and creator
- Moms Stop the Harm NGO, partner
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
Research notes
Discovered 2026-10-22 for #17. No agency named. Release: 'will run on social media (Facebook, Instagram, Snapchat, TikTok, Connected TV and YouTube), radio, and will feature billboards and print ads in targeted publications.' End year assumed 2021. No YouTube copies found in a quick search.
Record cases/ca-sk-overdose-anti-stigma-campaign.json, updated 2026-10-22· Link to this campaign