Still Blowing Smoke
“Still Blowing Smoke”
California Department of Public Health media campaign (US-CA) launched in March 2015 warning about the potential harms of e-cigarettes and their marketing. Pro-vaping groups answered with a "Not Blowing Smoke" counter-campaign.
- Years
- 2015
- Country
- United States
- Topic
- TobaccoVaping
- Asks people to
- Never startSupport a policy
- Strategy
- Industry denormalization
- Channel
- Social (organic)Social (paid)TV
- Audience
- General publicParents
Evidence
ProcessUnknown
Only process data found: a Twitter analysis (22 March-27 June 2015, 2,192 sampled tweets) found the industry counter-campaign "Not Blowing Smoke" was referenced more often than "Still Blowing Smoke", and vape companies used the slogans to talk to customers. No behavioral outcome evaluation found.
Sponsor (who paid)
- California Department of Public Health, California Tobacco Control Program State local government, funder and creator
Credits (who made it)
- Duncan Channon Creative, 2015 source
- Duncan Channon Media, 2015 source
Related campaigns
Sources
- Allem JP et al. Campaigns and counter campaigns: reactions on Twitter to e-cigarette education. Tob Control 2017;26(2):226-229 evaluation · 2016 · DOI 10.1136/tobaccocontrol-2015-052757 · PMID 26956467
- Duncan Channon: California Tobacco Control Program client page (Wayback) reference
- Duncan Channon: D/C wins California Tobacco Control Program advertising work (Wayback) reference
Research notes
US-CA. Channels beyond social not verified; launch month from the Allem paper (campaign under way by 22 March 2015). Ad library search: "California Department of Public Health", "Tobacco Free CA"; also search "stillblowingsmoke". Credits checked 2026-10-22 against fetched pages: Duncan Channon's CTCP client page (via Wayback; live site returns 403) lists 'Still Blowing Smoke' with 'After besting more than 100 agencies, our first task for the California Tobacco Control Program was to address the arrival of e-cigarettes'; its news page says CTCP picked it as 'full-service ad agency of record' covering 'advertising strategy, creative and media', for up to five years (from 2014). Media credit rests on that agency-of-record scope, not on a campaign-specific media record.
Record cases/ca-still-blowing-smoke.json, updated 2026-10-22· Link to this campaign