gov.ca.govVaccinate All 58
Also: VA58
“Vaccinate All 58”
California's COVID-19 vaccination campaign (US-CA), launched by Governor Newsom on 14 December 2020 as the first doses arrived, promising safe and equitable vaccination across all 58 counties. It later funded trusted-messenger outreach to communities with the greatest inequities.
- Years
- 2020–now
- Country
- United States
- Budget
- USD 40 million one-year contract to Duncan Channon for the COVID-19 vaccine public education campaign (MediaPost, 4 Feb 2021).
- Topic
- Infectious diseaseVaccination
- Asks people to
- Start
- Strategy
- Simple instructionTestimonial
- Channel
- EventsOutdoorSocial (paid)TV
- Audience
- AdultsGeneral publicStatewide, with community-based trusted messengers for communities facing the greatest social and health inequities.
Evidence
NoneUnknown
No independent outcome evaluation found.
Sponsor (who paid)
- Office of the Governor of California State local government, launch
- California Department of Public Health State local government, funder and lead agency
Credits (who made it)
- Duncan Channon Creative, 2021 source
- Duncan Channon Media, 2021 source
Executions (individual ads)
- California Department of Public Health ad, Mar 25, 2021 2021 · social-paid · meta-ad-library · 500K - 600K impressions · spend $6K - $7K
- California Department of Public Health ad, Feb 18, 2021 2021 · social-paid · meta-ad-library · 50K - 60K impressions · spend $400 - $499
- California Department of Public Health ad, Jul 5, 2022 2022 · social-paid · meta-ad-library
Sources
Research notes
US-CA. End year unclear (campaign brand continued into 2021-2022; endYear left null). Ad library search: "California Department of Public Health", "Vaccinate ALL 58", "Office of Governor Gavin Newsom". Credits checked 2026-10-22 against fetched pages: Duncan Channon (MediaPost, 4 Feb 2021: CDPH 'awarded Duncan Channon a one-year, $40 million contract following a competitive review'; with agency partners Barú, Apartnership and Rally; first campaign to launch in early March 2021 in at least 13 languages, i.e. 'Let's Get to ImmUnity' under Vaccinate ALL 58). Media role from a search summary of LBB Online ('lead creative and media agency'), page not readable (Cloudflare). Barú, Apartnership and Rally not added as credits: roles not stated. CDPH solicitation documents (COVID-19 Vaccine Media Campaign, numbered 20-10820/20-10810, awarded under Executive Order N-33-20) seen in search results only.
Record cases/ca-vaccinate-all-58.json, updated 2026-10-22· Link to this campaign