Put the Person First
“Put the person first.”
Government of Yukon anti-stigma campaign launched in November 2022 under the territory's Substance Use Health Emergency. Print and digital ads asked Yukoners to replace stigmatizing words with humanizing language about people who use substances and to consider how stigma keeps people from seeking help.
- Years
- 2022–now
- Country
- Canada
- Topic
- DrugsHarm reductionOpioids
- Asks people to
- Reduce stigmaTalk to someone
- Strategy
- Stigma reduction
- Channel
- PrintSocial (paid)
- Audience
- General public
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Government of Yukon, Health and Social Services Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- Support is Here for You 2022–now
Sources
Research notes
Discovered 2026-10-22 for #17. No agency named in the fetched release (yukon.ca blocks automated fetches; read via Wayback). The release is dated 08/11/2022, read as 8 November 2022. The Jan 2022 declaration release was not opened (search result only). One of two territory-wide campaigns launched together under the Substance Use Health Emergency declared 20 Jan 2022.
Record cases/ca-yt-put-the-person-first.json, updated 2026-10-22· Link to this campaign