▶Videoyoutube.comFentanyl Is Fatal
Also: Camden County Fentanyl Awareness Campaign
“Fentanyl Is Fatal”
Camden County (US-NJ) fentanyl awareness campaign announced by the Board of Commissioners and the Addiction Awareness Task Force in December 2021 and paid for with opioid settlement funds, warning young people and recreational drug users that street drugs and fake pills may contain fentanyl. It ran on billboards, digital and social media, print and a 30-second PSA on network TV, with toolkits sent to towns and schools.
- Years
- 2022–2024
- Country
- United States
- Budget
- $336,163.25 'Amount of funding for this program' (Camden County, NJ 2023 Opioid Abatement Report, 'Fee for services'); $1,703.23 more expended 7/1/2023-6/30/2024 for added advertising (NJ 2025 county report).
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognize
- Strategy
- Fear appeal
- Channel
- OutdoorPrintSocial (paid)TVWebsite
- Audience
- General publicYoung adultsYouthYouth and current and potential recreational drug users, including people without opioid use disorder who take other drugs that may contain fentanyl.
Evidence
NoneUnknown
The county said it would track 'market research data' (2023 report) and later 'reduction in opioid-related incidents' (2025 report), and that 'due to the success of this campaign' it bought more advertising, but published no reach or outcome figures for the campaign.
Sponsor (who paid)
- Camden County Board of Commissioners / Camden County Addiction Awareness Task Force State local government, funder
- New Jersey opioid settlement funds (Camden County share) Settlement funded, funder
Credits (who made it)
Not recorded yet.
Executions (individual ads)
- Fentanyl Is Fatal - Camden County 2022 · tv · youtube
Related campaigns
- Break the Stigma 2024–now
- One Pill Can Kill 2021–now
- Knock Out Opioid Abuse 2017–now
Sources
- New Jersey 2023 Opioid Abatement Report (subdivision reports), Camden County program 'Fentanyl is Fatal' Fentanyl Awareness Campaign, pp. 183-184 reference · 2023
- Camden County 2025 county opioid fund report (2023 Fiscal Program #1 update) reference · 2025
- Camden County FY26 county opioid fund report (2023 Fiscal Program update) reference · 2026
- Camden County opioid settlement strategic plan 2024 sponsor · 2024
- Camden County: Fentanyl information (campaign letter, social copy, toolkit order form) sponsor
- Camden County: Commissioners Launch Fentanyl Awareness Campaign (21 Dec 2021) sponsor · 2021
- Fentanyl Is Fatal - Camden County (YouTube) archive · 2022
Research notes
US-NJ (Camden County). Discovered 2026-10-22 for #17 (local campaigns pass; method: settlement-report). Opened 2026-10-22: NJ 2023 subdivision report (program entry, $336,163.25, funded and launched '2023', recipient Camden County Addiction Awareness Task Force, 1 year, 'Fee for services'), 2025 and FY26 county reports ($1,703.23 for added advertising; both reports label the period differently, 7/1/2023-6/30/2024 vs 7/1/2022-6/30/2023), the 2024 strategic plan (commits to expanding the campaign), the county fentanyl-information page and the 21 Dec 2021 launch release. startYear 2022: plan announced Dec 2021, YouTube PSA uploaded Dec 2022; the state report gives 2023 as funding and launch year. No agency is named in any record. The toolkit order form is hosted at sparkcreative.wufoo.com, which suggests a vendor named Spark Creative, unverified. Sample social lines from the county page: 'What you can't see can kill you.' and 'Think you can trust your source?'. Check before reuse: the county's broader claims of falling overdose deaths are not tied to this campaign by any evaluation.
Record cases/camden-county-fentanyl-is-fatal.json, updated 2026-10-22· Link to this campaign