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SIDS risk reduction campaign (Canada)

Also: Back to Sleep (Canada)

Canada's initial SIDS risk reduction recommendations of the 1990s, led by Health Canada with paediatric and SIDS organisations, advised back sleeping. Postneonatal SIDS deaths fell by nearly half between 1985-89 and 1994-98.

Years
1993–now
Country
Canada
Topic
Infant sleep
Asks people to
Substitute
Strategy
Simple instruction
Channel
Clinical settingPrint
Audience
Parents

Evidence

ObservationalPositive

Postneonatal SIDS mortality fell from 0.97 to 0.54 per 1,000 neonatal survivors (RR 0.56) between 1985-89 and 1994-98; other postneonatal deaths fell less (RR 0.72). Consistent with a campaign effect; reliable risk-factor data were lacking.

Sponsor (who paid)

  • Health Canada Foreign government, lead
  • Canadian Paediatric Society, Canadian Foundation for the Study of Infant Deaths and partners NGO, co-sponsors

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. Sudden infant death syndrome in Canada: trends in rates and risk factors, 1985-1998. evaluation · 2004 · PMID 15298482

Research notes

Start year and co-sponsors from general knowledge; the 1999 joint statement is the best-known milestone. Confirm. Found through OpenAlex (October 2026 sleep pass, see docs/sleep-campaigns-openalex.md). Findings paraphrased from abstracts; check the paper before quoting a number.

Record cases/canada-back-to-sleep.json, updated 2026-10-23· Link to this campaign