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OBERTAMENT

Catalonia's anti-stigma alliance and mass media campaign (from 2010) against mental illness stigma, modeled on England's Time to Change.

Years
2010–now
Country
Spain
Topic
Mental health
Asks people to
Reduce stigma
Strategy
Stigma reductionTestimonial
Channel
RadioSocial (organic)TV
Audience
General public

Evidence

ObservationalPositive

Population survey in Catalonia (Rubio-Valera 2016): 20% recognized the campaign when prompted and 11% unprompted. Aware people scored better on benevolence attitudes and intended behavior toward people with mental illness, but not on authoritarianism or support for community care.

Sponsor (who paid)

  • OBERTAMENT alliance (Catalan mental health organisations) NGO, creator

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. Rubio-Valera M et al. Impact of the mass media OBERTAMENT campaign on the levels of stigma among the population of Catalonia, Spain. Eur Psychiatry 2016;31:44-51 evaluation · 2016 · DOI 10.1016/j.eurpsy.2015.10.005 · PMID 26675784
  2. Andrés-Rodríguez L et al. Effectiveness of the "What's Up!" Intervention to Reduce Stigma and Psychometric Properties of the Youth Program Questionnaire (YPQ): Results from a Cluster Non-randomized Controlled Trial Conducted in Catalan High Schools. Front Psychol 2017;8:1608 evaluation · 2017 · DOI 10.3389/fpsyg.2017.01608 · PMID 28959228
  3. Eiroa-Orosa FJ et al. Training mental health activists increases the well-being of participants with high baseline levels of self-stigma: Results of the Obertament training evaluation. Am J Orthopsychiatry 2018 reference · 2018 · DOI 10.1037/ort0000376 · PMID 30475050

Research notes

Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Start year and Time to Change link from secondary memory; confirm. Evaluation sources added 2026-10-22 (citation snowballing / helpline pass): Eiroa-Orosa 2018; evidence level and outcome unchanged. Evaluation links reviewed 2026-10-22: Eiroa-Orosa 2018 set to reference; it evaluates training for mental health activists, not exposure to the public campaign. Evidence unchanged.

Record cases/cat-obertament.json, updated 2026-10-22· Link to this campaign