Bring Your Brave

cdc.gov

CDC campaign launched May 2015 to give women under 45 information about breast cancer through real stories about prevention, risk, family history and survivorship, encouraging them to learn their risk, talk with their doctor and adopt healthy habits.

Years: 2015–now
Country: United States
Budget: About $9 million on a national campaign to educate young women about breast cancer (GAO), covering Bring Your Brave and Know: BRCA
Topic: Cancer screening
Asks people to: Recognize Talk to someone
Strategy: Testimonial
Channel: Social (organic)Social (paid)
Audience: Adults Young adults
Women 18-44, especially those at higher risk because of family history or background.

Evidence

ProcessUnknown

Analysis of 574 posts on CDC's breast cancer Facebook page (2014-2016): campaign-branded posts had the highest engagement rate (6.4 vs 5.5 for non-campaign posts); photos drove engagement. No behavioral outcome data.

Sponsor (who paid)

Centers for Disease Control and Prevention, Division of Cancer Prevention and Control Federal government, funder and creator

Credits (who made it)

Hager Sharp Creative, 2018-2021 source
Edelman PR, 2021-2026 source

Sources

Theiss SK et al. Getting Beyond Impressions: An Evaluation of Engagement with Breast Cancer-related Facebook Content. mHealth 2016;2:41 evaluation · 2016 · DOI 10.21037/mhealth.2016.10.02 · PMID 27840816
Breast Cancer and Young Women (GAO blog) reference · 2016
Bring Your Brave: at a glance (CDC) sponsor
Chelmow D et al. Executive Summary of the Early-Onset Breast Cancer Evidence Review Conference. Obstet Gynecol 2020;135(6):1457-1478 reference · 2020 · DOI 10.1097/AOG.0000000000003889 · PMID 32459439

Research notes

Taxonomy gap: early-onset breast cancer risk awareness, not screening; 'cancer-screening' is the nearest value. Meta Ad Library / Google Ads Transparency Center: search advertiser 'Centers for Disease Control and Prevention (CDC)' (Meta page 'CDC'). Credits checked 2026-10-22 against fetched pages: Hager Sharp (USAspending CDC order 75D30118F01284 'Bring Your Brave campaign', Sept 2018-Mar 2021), Edelman (USAspending CDC order 75D30121F10755 to Daniel J. Edelman Inc., 'Bring Your Brave campaign support', Sept 2021-Mar 2026). Roles inferred from contract titles. No agencies/ file for Edelman.

Record cases/cdc-bring-your-brave.json, updated 2026-10-22· Link to this campaign