Million Hearts
Also: Million Hearts 2022 · Million Hearts 2027 · Live to the Beat
HHS initiative launched September 2011, co-led by CDC and CMS, to prevent one million heart attacks and strokes in five years through clinical quality improvement and public messaging on blood pressure, cholesterol, aspirin and smoking. Consumer campaigns under the umbrella include Live to the Beat for Black adults (with the CDC Foundation).
- Years
- 2011–now
- Country
- United States
- Budget
- CDC Million Hearts communications task orders to Palladian Partners: USD 8,350,052 (2015-2020) and USD 9,407,929 (2020-2025) (USAspending)
- Topic
- Blood pressureCardiovascular
- Asks people to
- Seek helpStart
- Strategy
- Policy pairedSimple instruction
- Channel
- Clinical settingSocial (organic)
- Audience
- AdultsClinicians
Evidence
Self-reportedUnknown
Initiative-level progress reports exist (MMWR); no evaluation isolating the public campaigns was found.
Sponsor (who paid)
- Centers for Disease Control and Prevention Federal government, co-lead
- Centers for Medicare & Medicaid Services Federal government, co-lead
Credits (who made it)
- Hager Sharp Strategy, 2013-2014 source
- Palladian Partners Strategy, 2014-2025 source
Sources
- Million Hearts launch (CDC media release) sponsor
- New HHS initiative aims to prevent 1 million heart attacks, strokes (DAIC, 19 Sep 2011) news · 2011
- CDC MMWR report on Million Hearts, vol 61 no 50 reference · 2012
- Million Hearts fact sheet (AHA, updated 2022) describing Live to the Beat reference · 2022
Research notes
Mostly a clinical/policy initiative; consider a separate record for the Live to the Beat consumer campaign (start year not confirmed). Taxonomy gap: no cardiovascular topic value; 'cardiovascular-disease' used. Meta Ad Library / Google Ads Transparency Center: search advertiser 'Centers for Disease Control and Prevention (CDC)' (Meta page 'CDC'). Credits from contract records, 2026-10-22 procurement pass (USAspending API): CDC's Division for Heart Disease and Stroke Prevention bought Million Hearts communication support from Hager Sharp ('Million Hearts communication support activities', 2013-2014, USD 497,812) and then Palladian Partners (GSA order 'Million Hearts initiative CDC' 2014-2015, USD 725,099; 'Million Hearts communications support activities' 2015-2020; 'DHDSP Million Hearts communications activities support services' 2020-2025). Roles are 'communications support' on the records, so recorded as strategy. CMS bought clinical implementation support separately (Deloitte, 'Million Hearts 2.0 clinical implementation', 2020-2022, USD 8.3M).
Record cases/cdc-million-hearts.json, updated 2026-10-23· Link to this campaign