STOP AIDS (Switzerland)
Also: STOP SIDA
Swiss national AIDS prevention campaign by the Federal Office of Public Health and the Swiss AIDS Federation: a booklet mailed to every household in 1986, then from 1987 the STOP AIDS mass media campaign with the 'O' drawn as a rolled condom.
- Years
- 1986–now
- Country
- Switzerland
- Topic
- HIV/STI
- Asks people to
- Start
- Strategy
- Brand symbolSimple instruction
- Channel
- Direct mailOutdoorPrintTV
- Audience
- General public
Evidence
ObservationalPositive
National survey after the 1986 household booklet (Lehmann 1987): 56% of adults 20-69 read it. Readers knew more, better understood specific risks and feared casual infection less. Later evaluations tracked rising condom use.
Sponsor (who paid)
- Swiss Federal Office of Public Health Foreign government, funder
- Swiss AIDS Federation NGO, partner
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
- Lehmann P et al. Campaign against AIDS in Switzerland: evaluation of a nationwide educational programme. Br Med J (Clin Res Ed) 1987;295(6606):1118-20 evaluation · 1987 · DOI 10.1136/bmj.295.6606.1118 · PMID 3120907
- Dubois-Arber F et al. [Evaluation of campaigns for the prevention of AIDS in Switzerland in 1987]. Rev Epidemiol Sante Publique 1989;37(3):207-16 evaluation · 1989 · PMID 2799012
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Partner and condom-'O' logo from secondary memory; outcomes beyond the 1987 evaluation not read.
Record cases/ch-stop-aids.json, updated 2026-10-22· Link to this campaign