wbtv.comNo Cap, Those Pills Are Sus
Also: #StreetPillsKill
“No Cap, Those Pills Are Sus”
Charlotte-Mecklenburg Police Department fentanyl awareness campaign launched November 9, 2023, as overdose deaths rose 20% year on year, using Gen Z slang ("no cap", "sus") with statistics and warnings on billboards, signs, print, digital and social media to reach young people and their families with the hashtag #StreetPillsKill.
- Years
- 2023–now
- Country
- United States
- Topic
- DrugsOpioids
- Asks people to
- Never startRecognize
- Strategy
- Fear appealPeer crowd
- Channel
- OutdoorPrintSocial (organic)
- Audience
- ParentsYoung adultsYouth
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Charlotte-Mecklenburg Police Department State local government, funder and creator
Credits (who made it)
Not recorded yet.
Related campaigns
- One Pill Can Kill 2021–now
Sources
Research notes
US-NC (Charlotte). Per WSOC/WCCB search snippets (not opened), CMPD developed the campaign in-house with no outside PR or marketing agency, and the cost was not disclosed. The CMPD newsroom page returned 403 to curl. WFAE source from search snippet (not opened). Not shown to be settlement-funded. Discovered 2026-10-22 for #17. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search).
Record cases/charlotte-no-cap-those-pills-are-sus.json, updated 2026-10-22· Link to this campaign