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abc7chicago.com

Don't Die High

“Don't Die High”

Chicago (US-IL) harm reduction ad campaign launched in May 2024 by the Chicago Methamphetamine Task Force, co-chaired by the Chicago Department of Public Health and the Chicago Black Gay Men's Caucus, for Black gay, bisexual and same-gender-loving men who use methamphetamine and other drugs, often for sex. Social posts and stories under four lines ('Don't Die High', 'My Safe Word Is Narcan', 'My Kink Is Partying Safely', 'The Right Package Can Save A Life') tell people to always carry fentanyl test strips and naloxone, both free from CDPH, libraries and clinics.

Years
2024–now
Country
United States
Topic
DrugsHarm reductionHIV/STIOpioids
Asks people to
RecognizeStart
Strategy
Peer crowdSimple instructionTrusted messenger
Channel
EventsSocial (organic)Website
Audience
AdultsMenYoung adults
Black gay, bisexual and same-gender-loving (GBSGL) men in Chicago, especially those who use methamphetamine for sex (chemsex).

Evidence

NoneUnknown

No campaign reach or outcome data found. The task force's December 2025 report gives the formative data behind it: in a 2023 survey, 34.4% of 244 Black GBSGL respondents had used methamphetamine in the past three months, 95% of recent users cited sexual reasons, and none of the 35 who needed substance use treatment had received it.

Executions (individual ads)

Related campaigns

Sources

  1. City of Chicago / CDPH: Don't Die High sponsor
  2. Chicago Methamphetamine Task Force: 2025 Don't Die High Report (December 2025) sponsor · 2025
  3. ABC7 Chicago: 'Don't Die High' campaign (24 May 2024) news · 2024

Research notes

US-IL (City of Chicago). Discovered 2026-10-22 for #17 (local campaigns pass; method: od2a-grantee). Written as its own case because the CDPH page and the task force report document it well (the research row was snippet-level). Opened 2026-10-22: CDPH page (Wayback capture 2026-06-29, then live in the built-in browser): two-item message (fentanyl test strips and naloxone, free at all 81 Chicago Public Library branches, CDPH vending machines, sexual health clinics, select ward offices), six safe-use steps, Illinois Good Samaritan law, task force member list, media resources (four creative lines, each with Stories/Instagram/Facebook files). 2025 report (10 pp., December 2025, read in the browser because chicago.gov blocks scripts): authors from CDPH, Onyx Medical & Wellness and Chicago Black Gay Men's Caucus; 'Don't Die High Campaign Creative Director Jahari Stamps', 'Photographer Kenzo Cohen, Roc Star Studio'; task force re-established 2020, CDPH government co-chair; mentions a Don't Die High town hall. ABC7 (news; used only for the May 2024 launch date and the audience wording) calls it an ad campaign. Not found: funding source (the OD2A link in the research row is the city's grant status, not a stated funder), paid media buys, spend, reach. The campaign also covers methamphetamine and HIV prevention, so opioids is one topic among several. Executions listed are the sponsor's downloadable files; years for the three later lines unknown. Ad library search to try: 'Don't Die High', 'Chicago Department of Public Health'.

Record cases/chicago-dont-die-high.json, updated 2026-10-22· Link to this campaign