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Have You Met MAT?

Also: MAT for OUD in the SLV

“Have You Met MAT?”

Locally made awareness materials in rural eastern Colorado ('Have You Met MAT?') and the San Luis Valley ('MAT for OUD in the SLV'), created by community advisory councils with researchers in the AHRQ-funded IT MATTTRs study, to tell residents that opioid use disorder is treatable with medication close to home.

Years
2018
Country
United States
Topic
DrugsOpioids
Asks people to
Reduce stigmaSeek help
Strategy
Cultural tailoringStigma reduction
Channel
CinemaPrint
Audience
General public
Residents of a 24-county rural region of eastern Colorado and the San Luis Valley.

Evidence

ObservationalPositive

Venue-based community surveys before (n=789) and after (n=798) the materials ran: 49% reported seeing at least one product (most often local newspaper articles, 32%, and posters, 18%). Greater exposure was associated with believing opioid misuse is a local problem (P<.0001), that opioid addiction is a chronic disease (P=.0032) and that it can be treated locally (P=.0003) (Curcija 2022).

Sponsor (who paid)

  • High Plains Research Network (University of Colorado) Academic, creator and evaluator
  • Agency for Healthcare Research and Quality (AHRQ) Federal government, funder

Credits (who made it)

Not recorded yet.

Sources

  1. Curcija K, Zittleman L, Fisher M et al. Does a Rural Community-Based Intervention Improve Knowledge and Attitudes of Opioid Use Disorder and Medication-Assisted Treatment? A Report From the IT MATTTRs Study. J Rural Health 2022 evaluation · 2022 · DOI 10.1111/jrh.12545 · PMID 33244841

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the PubMed study and web sources listed; unreviewed, including the cardSummary. One record for two sibling regional campaigns from the same study: 'Have You Met MAT?' (eastern Colorado, High Plains Research Network) and 'MAT for OUD in the SLV' (San Luis Valley, Colorado Research Network; messages 'Everyone deserves access to care', 'It's real, it's me, it can be treated'); split if a reviewer prefers. Start year 2018 is inferred: baseline survey Jul-Oct 2017, follow-up Oct 2018 - Feb 2019, so the materials ran in between; check. Channel detail (newspaper articles, posters, program inserts, drink coasters, movie-theatre ads) and grant R18HS025065 read from a summary of the PMC full text; the San Luis Valley sponsor (Colorado Research Network) is not listed separately. 'MAT' is the study's term; current usage is MOUD. Associations are cross-sectional, so 'positive' is provisional.

Record cases/co-have-you-met-mat.json, updated 2026-10-28· Link to this campaign