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Keep The Party Safe

“B.Y.O.N.: Bring Your Own Naloxone”

Harm-reduction fentanyl overdose campaign launched in August 2022 by the Colorado Consortium for Prescription Drug Abuse Prevention (the state's overdose-response coordinating body, housed at the CU Anschutz Skaggs School of Pharmacy and funded by state and federal grants). Neon nightlife-style ads, a partnership with AEG Presents: Rocky Mountains venues and festival tents tell recreational drug users aged 18-45 to bring their own naloxone, designate a non-user, test drugs and know the signs of overdose.

Years
2022–now
Reach
41.1M impressions as reported
“first-year 41.1M impressions including 13.2M earned (Amélie).”
Country
United States
Topic
DrugsHarm reductionOpioids
Asks people to
RecognizeStart
Strategy
Peer crowdSimple instruction
Channel
EventsOutdoorSocial (paid)Website
Audience
AdultsYoung adults
Occasional and recreational drug users aged 18-45 (cocaine, MDMA, counterfeit pills) who may not know fentanyl is in the supply; concertgoers at AEG Presents venues and festivals; Denver bars; Denver Pride.

Evidence

Self-reportedUnknown

Agency-reported: 8,500 naloxone doses and more than 1,860 fentanyl test strips distributed at 50+ events since August 2022, with more than a dozen overdoses reportedly reversed (Consortium, May 2025); first-year 41.1M impressions including 13.2M earned (Amélie).

Sponsor (who paid)

Credits (who made it)

Executions (individual ads)

Related campaigns

Sources

  1. Amélie Company: Keep The Party Safe case study sponsor
  2. CU Anschutz: It Will Save Lives: Students Keep the Party Safe with fentanyl overdose awareness effort news · 2023
  3. CU Anschutz: Fentanyl Overdose Prevention Campaign Shows Positive Results sponsor · 2025
  4. Colorado Consortium: Keep the Party Safe keeps up the work in 2025 sponsor · 2025

Research notes

US-CO. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Amélie Company (case page: the Consortium "tasked Amélie" with the campaign; deliverables listed as ambient, branding, creative, media, outdoor, print, social, video, web). Sponsor typed academic because the Consortium sits inside CU Anschutz; it says it is funded by state and federal government and foundations, so this is not a state agency campaign in the strict sense. The CU headline says "positive results" but the numbers are distribution counts, not outcomes. keepthepartysafe.org fetched 2026-10-22: live; the running counters seen in the inventory (8,000 naloxone doses, 1,800 test strips, 16 lives, 40 events, no period) were not visible in the fetched page text, so not used.

Record cases/co-keep-the-party-safe.json, updated 2026-10-22· Link to this campaign