You Have the Power to Stop the Show
Problem Gambling Coalition of Colorado's 2024 awareness campaign built on a 32-second commercial of a magician whose young audience member walks out, telling Coloradans whose gambling is causing problems that they have the power and resources to stop; placed on billboards, college campuses, social media, bathroom stalls and geotargeted ads to recent casino visitors.
- Years
- 2024
- Reach
- 15M impressions as reported“Sponsor figures reported by NCPG: over 15 million impressions, about 300,000 clicks to the coalition website, and more calls to the national helpline.”
- Country
- United States
- Topic
- Gambling
- Asks people to
- Seek helpStop
- Strategy
- MetaphorSelf efficacyService link
- Channel
- OutdoorSchoolSocial (paid)Website
- Audience
- AdultsYoung adults
Evidence
Self-reportedUnknown
Sponsor figures reported by NCPG: over 15 million impressions, about 300,000 clicks to the coalition website, and more calls to the national helpline. Won NCPG's 2025 Affiliate Public Awareness Award.
Sponsor (who paid)
- Problem Gambling Coalition of Colorado NGO, creator
Credits (who made it)
- Idea Marketing Creative, 2024 source
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Funding not stated in the NCPG article; Colorado's 2023 responsible gaming grant submissions list a PGCC awareness and education grant of USD 570,820 (search snippet of sbg.colorado.gov PDF, not opened), which may have paid for it; check. Figures are sponsor-reported.
Record cases/co-pgcc-power-to-stop-the-show.json, updated 2026-10-28· Link to this campaign