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Quit-It Columbus

Also: Columbus County Quit-It Campaign · Hope Starts Here, Help Starts Now!

“Hope Starts Here, Help Starts Now!”

Columbus County, North Carolina (US-NC) substance use campaign launched in September 2024 by the county's Opioid Steering Committee and paid for with opioid settlement funds. A distinctive logo, billboards, yard signs, posters, brochures, mailings, local radio, a web page and a Facebook page push a free 24/7 crisis line (910-640-8872) and local treatment, covering opioids, other drugs, alcohol and vaping.

Years
2024–now
Country
United States
Budget
$6,000 spent FY2023-24 and $21,258.50 spent FY2024-25 on MOA strategy G1 'Fund media campaigns to prevent opioid misuse' (NC Opioid Settlement Annual Financial Reports); $100,000 authorized for G1 for July 1, 2026 - June 30, 2027 (county spending authorization, 20 Apr 2026)
Topic
AlcoholDrugsOpioidsTobacco
Asks people to
Reduce stigmaSeek helpStop
Strategy
Brand symbolService link
Channel
Direct mailEventsHotlineOutdoorPrintRadioSocial (organic)Website
Audience
AdultsGeneral public
Residents of rural Columbus County, North Carolina.

Evidence

Self-reportedUnknown

No reach or outcome figures. The county's FY2024-25 narrative reports one success story: a resident found the crisis line number on campaign materials, and the call led to a family member's 3 a.m. admission to the Healing Place of New Hanover County.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Sources

  1. Columbus County: Quit-It Campaign page sponsor
  2. N.C. Opioid Settlement Annual Financial Report, Columbus County, FY2023-2024 sponsor · 2024
  3. N.C. Opioid Settlement Annual Financial Report, Columbus County, FY2024-2025 sponsor · 2025
  4. Columbus County opioid settlement narratives, FY2024-2025 sponsor · 2025
  5. Columbus County opioid settlement spending authorization (20 Apr 2026) sponsor · 2026
  6. Quit-It Columbus Facebook page archive

Research notes

US-NC (Columbus County). Discovered 2026-10-22 for #17 (local campaigns pass; method: settlement-report). Opened 2026-10-22: county campaign page ('Supported by Columbus County Opioid Settlement Funds'; crisis line 910-640-8872 '24/7 answered by licensed clinician'; covers 'opioids, drugs, alcohol and vaping'; lists local treatment providers; no agency named, VC3 credited only for the county website); FY2023-24 and FY2024-25 financial reports (G1 lines $6,000 and $21,258.50); FY2024-25 narratives (theme 'Quit-It Columbus/Hope Starts Here, Help Starts Now!'; Opioid Steering Committee 'developed a marketing plan, marketing theme, and materials'; campaign 'launched in September 2024 and includes billboards, yard signs, posters, brochures, mailings, a website for the campaign, advertising on local radio, and a Facebook page'); 2026 spending authorization (G1, $100,000, July 2026-June 2027: 'comprehensive marketing plan' plus weekly Quit-It Columbus Facebook updates; 'Provider; Columbus County via contracts with Josh Fraimow, Indigo Media, Inc., and Bruton Consulting, Inc.'). No credits entered: the authorization names three contractors for the FY2026-27 marketing work (Josh Fraimow; Indigo Media, Inc.; Bruton Consulting, Inc.) but not their roles, so they are left as leads until a contract or board item states what each does. Who made the 2024 creative is not stated. Topic 'tobacco' stands in for vaping. Facebook page not opened (link from the county page). Check the numbers: the research row's 'mailing to every mailbox address' was not found in the documents opened (they say 'mailings'); the FY2023-24 narrative was not opened. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/columbus-county-quit-it.json, updated 2026-10-23· Link to this campaign