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adcouncil.org

COPING-19

Ad Council campaign launched November 23, 2020 with the White House, HHS, CDC and CDC Foundation to help Americans cope with pandemic-related mental health struggles, offering self-care tips and more than 100 vetted English and Spanish resources at Coping-19.org.

Years
2020
Country
United States
Topic
Mental health
Asks people to
Seek helpStart
Strategy
Self efficacySimple instruction
Channel
RadioSearchSocial (paid)TV
Audience
AdultsGeneral public
Adults experiencing stress, anxiety or depression during the COVID-19 pandemic; English and Spanish.

Evidence

NoneUnknown

Sponsor (who paid)

  • Ad Council Ad Council (pro bono), campaign producer
  • U.S. Department of Health and Human Services / CDC / White House Federal government, partner/sponsor
  • CDC Foundation Foundation, partner/sponsor

Credits (who made it)

Related campaigns

Sources

  1. Ad Council joins the White House, HHS and CDC to launch COPING-19 campaign (Ad Council) sponsor · 2020
  2. New mental health resources for coping with COVID-19 (Ad Council) sponsor
  3. Cope With COVID With COPING-19 (RAMP) news · 2020

Research notes

Credits checked 2026-10-22 against fetched pages: dentsumcgarrybowen, M8, Entercom and Verizon Media RYOT Studio (Ad Council launch release: 'dentsumcgarrybowen created the COPING-19 platform, as well as the TV and digital PSAs, M8 created the Spanish-language spots and Entercom developed the radio assets'; RYOT built the Yahoo Life experience). endYear unknown (likely 2021-22). Yahoo Life interactive experience built by RYOT Studio. Links (#82) checked 2026-10-23: Ad Council pages from the Wayback Machine (adcouncil.org's old campaign pages), the Our History timeline or its case studies; dead campaign sites point to a Wayback copy from the campaign years.

Record cases/coping-19.json, updated 2026-10-23· Link to this campaign