Be In The Know CT
“Be In The Know”
Connecticut Department of Mental Health and Addiction Services statewide cannabis education campaign (US-CT) launched 30 November 2022 under Public Act 21-1, ahead of retail sales, on TV, radio (English and Spanish), streaming, podcasts, buses, 12 highway digital billboards and social media: prevention for ages 12-20, conversation help for parents, and information for pregnant and new parents.
- Years
- 2022–now
- Country
- United States
- Topic
- CannabisDrugsMaternal health
- Asks people to
- Never startSeek helpTalk to someone
- Strategy
- Simple instruction
- Channel
- OutdoorRadioSocial (paid)TVWebsite
- Audience
- AdultsGeneral publicParentsYouth
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- Connecticut Department of Mental Health and Addiction Services State local government, funder and creator
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. US-CT. Site beintheknowct.org not opened. A separate Department of Consumer Protection responsible-consumption campaign (safe storage, disposal, accidental ingestion) is logged as a lead. Agency not named. Ad library search: "Be In The Know CT", "DMHAS".
Record cases/ct-be-in-the-know.json, updated 2026-10-28· Link to this campaign