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youthinkyouknowct.org

You Think You Know (counterfeit pill prevention)

Also: One Pill One Line

“You think you know, but you can't be sure what's inside.”

Connecticut counterfeit-pill and fentanyl overdose prevention campaign (US-CT) built by five local prevention coalitions with the New England HIDTA and other partners, launched with a website in September 2021, warning teens, young adults and parents that pills not from a pharmacy may contain fentanyl and promoting naloxone and fentanyl test strips.

Years
2021–now
Country
United States
Topic
DrugsHarm reductionOpioids
Asks people to
Never startRecognizeStart
Strategy
Fear appealSimple instruction
Channel
SchoolSocial (organic)Website
Audience
ParentsYoung adultsYouth

Evidence

NoneUnknown

No evaluation found.

Sponsor (who paid)

  • Connecticut local prevention coalitions (incl. Trumbull's Prevention Partnership) NGO, creator
  • New England HIDTA (High Intensity Drug Trafficking Areas program) Federal government, partner

Credits (who made it)

Not recorded yet.

Related campaigns

Sources

  1. You Think You Know CT (campaign site) sponsor
  2. DrugFreeCT: You Think You Know: Counterfeit Pill Prevention Campaign sponsor
  3. Greenwich Free Press: "You Think You Know" campaign aims to prevent accidental overdose deaths from counterfeit prescription drugs (30 Sept 2021) news · 2021

Research notes

US-CT. Listed by DrugFreeCT under 'Other CT Awareness Campaigns' (not a DMHAS campaign). Search snippets list more partners and an agency (Daydream Communications) from the Greenwich Free Press article, but the fetched text did not show the partner list, so no credit is recorded: Unverified (no page found that credits the agency): Daydream Communications. Current site leads with 'One Pill One Line' and college naloxone messaging. No individual ads found. Discovered 2026-10-22 for #17. Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/ct-you-think-you-know.json, updated 2026-10-23· Link to this campaign