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Fight Fentanyl Dallas County and Overdose Prevention Hotline campaign

Also: fightfentanyldc.com · TRACES

Dallas County Health and Human Services fentanyl campaign (US-TX): a bilingual website and toolkit (fightfentanyldc.com, December 2023) with the 'TRACES' video, followed from October 2024 by a paid digital campaign promoting the county's Overdose Prevention Hotline run with Parkland and the North Texas Poison Center.

Years
2023–now
Country
United States
Topic
DrugsHarm reductionOpioids
Asks people to
RecognizeSeek helpTalk to someone
Strategy
Service linkSimple instruction
Channel
OutdoorSearchSocial (paid)Website
Audience
General publicParents
Dallas County residents, English and Spanish; hotline ads targeted at high-risk zip codes.

Evidence

Self-reportedUnknown

CDC OD2A profile: public-place ads seen by 975,000+ people; Facebook/Instagram ads 3.2 million people and 39,000 clicks (CTR 1.32%, Spanish 1.59%); paid search CTR 5.87%; hotline call volume up 75% between November 2024 and March 2025.

Sponsor (who paid)

Credits (who made it)

Not recorded yet.

Executions (individual ads)

Sources

  1. DCHHS: DCHHS Launches New Website to Help Combat the Fentanyl Crisis (5 Dec 2023) sponsor · 2023
  2. Fight Fentanyl Dallas County toolkit sponsor
  3. CDC: A Lifeline for Those in Need: Dallas County's Overdose Prevention Hotline sponsor

Research notes

US-TX (Dallas County). Two linked efforts under one record: the Dec 2023 website/toolkit (posters, flyers, infographic, emailer in English and Spanish) and the Oct 2024 hotline promotion. Funding source not stated (the CDC page sits under Overdose Data to Action but does not say OD2A paid for the ads). Credits: none found; no page names a creative or media agency. A separate City of Dallas fentanyl education campaign (announced March 2023, Opioid Response Strike Force) was not located beyond a TV segment. Execution confirmed via oEmbed (Dallas County Health & Human Services channel). Discovered 2026-10-22 for #17. Procurement search 2026-10-22: no award or contract naming a vendor for this campaign was found (USAspending subawards, state/local procurement and spending portals where searchable, settlement reports, web search). Reuse terms checked 2026-10-23 by an AI research pass for #47; not yet reviewed by a person.

Record cases/dallas-county-fight-fentanyl.json, updated 2026-10-23· Link to this campaign