MyRecoveryDC / This Time, It's Different

Research notes

US-DC. MyRecoveryDC.org first captured by the Wayback Machine in June 2021 (CDX); live site sits behind a captcha and Wayback was returning 503, so the peer videos were not opened and no executions are listed. 'This Time, It's Different' (2022) points to MyRecoveryDC.org, so both are treated as one campaign. Channels beyond website/SMS are inferred from LIVE.LONG.DC. reports of bus, shelter and Metro ads (May 2021) and should be confirmed. Discovered 2026-10-22 for #17. Credits checked 2026-10-22 against fetched pages: Engage Strategies. The May 2021 LIVE.LONG.DC. progress report says 'The social marketing contractor for LIVE.LONG.DC. is working with DC Health to develop a campaign to reach active opioid users to encourage them to seek treatment, even if they have tried repeatedly in the past. Using real stories of local peers' (MyRecoveryDC, launched June 2021); the October 2022 summit report says 'Mike Bento, ENGAGE Strategies' showcased 'the new marketing campaigns DBH launched in August 2022', aimed to 'Invite individuals to begin their treatment and recovery journey– again' and 'Stress what's new and different' (This Time, It's Different). Procurement search 2026-10-22: the DBH SOR funding report (8 Nov 2023) lists Engage Strategies, 'Social Marketing Campaign', 5 years, USD 3,695,880, and Outfront Media Inc., 'Social Marketing Campaign', 4 years, USD 2,174,854, among SOR prevention awardees FY2019-FY2023; Outfront (out-of-home media) is a possible media vendor for this campaign but no record ties it to it. Engage Strategies is identified as the LIVE.LONG.DC. social marketing contractor by the October 2019 summit report (Mike Bento of Engage presented the campaign launching 15 Nov 2019). No agency file created for Engage Strategies: its website could not be confirmed (engagestrategies.com is an unrelated South Carolina consultancy).