dhss.delaware.govBe Your Own Baby (Delaware)
Also: BYOB
“Be your own baby”
Public awareness campaign launched in January 2016 under Delaware Contraceptive Access Now (DelCAN) that encouraged women aged 18-29 to look after themselves before having children and to visit family planning clinics. It ran mainly on social media, digital display, streaming audio, YouTube and search.
- Years
- 2016–now
- Country
- United States
- Topic
- Family planning
- Asks people to
- Seek help
- Strategy
- Service linkSimple instruction
- Channel
- SearchSocial (paid)Website
- Audience
- Young adultsDelaware women aged 18-29.
Evidence
Quasi-experimentalPositive
Synthetic control analysis of Title X clinic attendance (2006-2018): the campaign was associated with 13-23 additional visits per 1,000 women aged 18-29, against a 2014 baseline of 110 per 1,000; about 12% of target women recalled exposure (Marthey 2021).
Sponsor (who paid)
- Upstream USA NGO, operator
- Delaware Division of Public Health (DelCAN partner) State local government, funder
Credits (who made it)
Not recorded yet.
Sources
- Marthey D, Rashid H, Xie L et al. An evaluation of the Be Your Own Baby public awareness campaign. Health Serv Res 2021;56(5):857-68 evaluation · 2021 · DOI 10.1111/1475-6773.13698 · PMID 34212385
Research notes
Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Operator (Upstream USA), launch date (January 2016) and DelCAN context come from search-result summaries (Delaware Public Media; University of Maryland DelCAN evaluation timeline), not opened; funding split between DPH and private philanthropy not confirmed. Effect cannot be separated from DelCAN's wider contraceptive access work.
Record cases/de-be-your-own-baby.json, updated 2026-10-22· Link to this campaign