Legal, aber…
“Legal, aber…”
German Federal Ministry of Health awareness campaign (DE) started 16 August 2023 with cabinet approval of the Cannabis Act, aimed at young people and young adults on the ministry's digital channels, built on the apparent contradiction between legalization and health risks; it accompanied the April 2024 partial legalization alongside BZgA youth prevention (cannabispraevention.de, counseling).
- Years
- 2023–now
- Country
- Germany
- Topic
- CannabisDrugs
- Asks people to
- Never start
- Strategy
- Policy pairedSimple instruction
- Channel
- Social (organic)Social (paid)Website
- Audience
- Young adultsYouth
Evidence
NoneUnknown
No evaluation or reach figures found.
Sponsor (who paid)
- Bundesministerium für Gesundheit (Federal Ministry of Health) Foreign government, funder and creator
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. DE. Release says the campaign runs 'mainly on the ministry's digital channels'; paid social assumed, check. apotheke adhoc (May 2024, not opened) reported a multi-million budget with social, print and a landing page, and the motto 'Informieren statt konsumieren'. The BZgA (now BIÖG) youth offers are separate and not given a case here; logged as a lead. Agency not found.
Record cases/de-bmg-legal-aber.json, updated 2026-10-28· Link to this campaign