Smokerface
Also: Smokerface-Poster
German school smoking-prevention poster campaign that promotes a face-aging app showing students how smoking would change their looks, developed at the German Cancer Research Center (DKFZ).
- Years
- 2021–now
- Country
- Germany
- Topic
- Tobacco
- Asks people to
- Never start
- Strategy
- Fear appeal
- Channel
- AppSchool
- Audience
- YouthGrade 6-7 students (mostly 11-13).
Evidence
ExperimentalNo effect
Cluster-randomized trial in 126 schools, 9,797 students (Wies 2026): over 24 months smoking rose 18.1 points in intervention schools vs 19.2 in controls (adjusted ratio of odds ratios 0.87, 95% CI 0.69-1.09), not significant. The authors note it met their preset relevance threshold (NNT 93) at under €50 per 100 students.
Sponsor (who paid)
- German Cancer Research Center (DKFZ) Academic, developer and evaluator
Credits (who made it)
Not recorded yet.
Sources
- Wies C et al. The Smokerface poster campaign for adolescent smoking prevention in schools: A cluster-randomized controlled trial. Eur J Cancer 2026;244:116898 evaluation · 2026 · DOI 10.1016/j.ejca.2026.116898 · PMID 42330568
- Brinker TJ et al. Evaluation of a medical student-delivered smoking prevention program utilizing a face-aging mobile app for secondary schools in Germany: The Education Against Tobacco cluster-randomized controlled trial. Eur J Cancer 2024;209:114255 evaluation · 2024 · DOI 10.1016/j.ejca.2024.114255 · PMID 39111207
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. startYear is approximate (trial period; abstract gives no dates).
Record cases/de-smokerface.json, updated 2026-10-22· Link to this campaign