Vapes are deathly, not deadly
Deadly Choices (Institute for Urban Indigenous Health) vaping campaign launched in September 2025 for Aboriginal and Torres Strait Islander people aged 14-26 in Queensland (AU-QLD). Video-led, with community talent in three scenes where a young person tempted to vape sees a reflection of themselves coughing and unwell.
- Years
- 2025–now
- Country
- Australia
- Topic
- TobaccoVaping
- Asks people to
- Never startStop
- Strategy
- Cultural tailoringFear appeal
- Channel
- Social (paid)
- Audience
- Young adultsYouthAboriginal and Torres Strait Islander people aged 14-26 in Queensland.
Evidence
NoneUnknown
Sponsor (who paid)
- Deadly Choices (Institute for Urban Indigenous Health) NGO, funder and creator
Credits (who made it)
Not recorded yet.
Sources
Research notes
Drafted by Claude on 2026-10-28 for #130 from the sources listed; unreviewed (summary and cardSummary included). AU-QLD. Sponsor's parent organisation (IUIH) assumed from Deadly Choices' usual auspice; verify. Funding (likely the federal Tackling Indigenous Smoking program) not confirmed. Channels beyond 'video-led' not stated; social-paid is a guess, verify.
Record cases/deadly-choices-vapes-are-deathly.json, updated 2026-10-28· Link to this campaign