Tips (Drug Free Kids Canada)

Drug Free Kids Canada campaign by FCB Montréal (CA), published February 2021, responding to a reported near-doubling of cannabis use during the pandemic by encouraging parents to talk with their teens and pointing them to the charity's tips and tools; TV, billboards, radio and digital, largely in donated media.

Years: 2021
Country: Canada
Topic: Cannabis Drugs
Asks people to: Talk to someone
Strategy: Self efficacy
Channel: Outdoor Radio Social (paid)TV
Audience: Parents

Evidence

NoneUnknown

No evaluation or reach figures found.

Sponsor (who paid)

Drug Free Kids Canada NGO, funder and creator

Credits (who made it)

FCB Montréal Creative, 2021 source
ALT Production, 2021 source

Related campaigns

Health Canada cannabis public education and awareness campaign 2017–2019

Sources

Ads of the World: Drug Free Kids Canada, Tips (FCB Montréal, February 2021) archive · 2021

Research notes

Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. CA. Channels (TV, billboards, radio, digital, donated media) from a search summary; Ads of the World lists only film; check. The FCB Canada agency file calls this 'Opening the door' (Strategy, 23 Feb 2021). The 'near-doubling' of cannabis use is the campaign's claim; check before quoting. DFK's 2019 'Practice Kids' and the Cannabis Talk Kit PSA are logged as leads (Strategy page could not be opened).

Record cases/dfk-canada-tips.json, updated 2026-10-28· Link to this campaign