RESPEKT
Danish national TV campaign broadcast since 2015 that tells people with alcohol problems that free municipal treatment exists and that seeking it deserves respect.
- Years
- 2015–now
- Country
- Denmark
- Topic
- Alcohol
- Asks people to
- Reduce stigmaSeek help
- Strategy
- Service linkStigma reduction
- Channel
- TV
- Audience
- AdultsAdults 30-70 with alcohol use disorders and their families.
Evidence
Quasi-experimentalNo effect
Interrupted time series of national treatment and prescription registers 2013-2018 (Wallhed Finn 2023): campaign periods showed no association with treatment entry or prescriptions for alcohol use disorder medicines. Repeated surveys (n=9,169) found awareness of 8-40% depending on year and positive attitudes to the campaign.
Sponsor (who paid)
- Alkohol & Samfund NGO, creator
- TrygFonden Foundation, funder
Credits (who made it)
Not recorded yet.
Sources
- Wallhed Finn S et al. The impact of an annual mass media campaign on treatment seeking for alcohol use disorders in the Danish population: An interrupted time-series analysis. Drug Alcohol Depend 2023;248:109910 evaluation · 2023 · DOI 10.1016/j.drugalcdep.2023.109910 · PMID 37224672
- Wallhed Finn S et al. The Danish RESPEKT Campaign: Impact of a National Mass Media Campaign Aiming to Increase Treatment Seeking for Alcohol Use Disorders. Subst Use Misuse 2022;57(7):1082-1096 evaluation · 2022 · DOI 10.1080/10826084.2022.2063897 · PMID 35422189
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Sponsors from search-result snippets (Alkohol & Samfund and TrygFonden), not opened; one snippet dates the launch to January 2016 while the evaluation says broadcast since 2015.
Record cases/dk-respekt.json, updated 2026-10-22· Link to this campaign