Danish Sun Safety Campaign
Also: Skru ned for solen
Long-running Danish campaign launched in 2007 by the Danish Cancer Society and TrygFonden to cut sunburn and sunbed use, especially among young people.
- Years
- 2007–now
- Country
- Denmark
- Topic
- Sun safety
- Asks people to
- StartStop
- Strategy
- Simple instruction
- Channel
- OutdoorSocial (organic)TV
- Audience
- General publicYoung adults
Evidence
ObservationalPositive
Repeated national surveys 2007-2015 (Køster 2018): sunburn fell about 1% a year and sunbed use also dropped. Modeling projects about 14,000 fewer skin cancers in 2007-2040 if the effect holds; a benefit-cost analysis found net savings.
Sponsor (who paid)
- Danish Cancer Society NGO, creator
- TrygFonden Foundation, funder
Credits (who made it)
Not recorded yet.
Related campaigns
Sources
- Køster B et al. Development in sunburn 2007-2015 and skin cancer projections 2007-2040 of campaign results in the Danish population. Medicine (Baltimore) 2018;97(41):e12738 evaluation · 2018 · DOI 10.1097/MD.0000000000012738 · PMID 30313078
- Køster B et al. Sunbed use 2007-2015 and skin cancer projections of campaign results 2007-2040 in the Danish population: repeated cross-sectional surveys. BMJ Open 2018;8(8):e022094 evaluation · 2018 · DOI 10.1136/bmjopen-2018-022094 · PMID 30158228
- Køster B et al. Benefit-Cost Analysis of the Danish Sun Safety Campaign 2007-2015: Cost Savings from Sunburn and Sunbed Use Reduction and Derived Skin Cancer Reductions 2007-2040 in the Danish Population. Pharmacoecon Open 2020;4(3):419-425 evaluation · 2020 · DOI 10.1007/s41669-019-00182-x · PMID 31617085
Research notes
Created 2026-10-22 by literature mining (PubMed/OpenAlex); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. TrygFonden partnership and Danish name from secondary memory; confirm.
Record cases/dk-sun-safety-campaign.json, updated 2026-10-22· Link to this campaign