Don't Pass Gas (Secondhand Smoke)

chiefmarketer.com

“Don't Pass Gas”

American Legacy Foundation and Ad Council campaign launched in January 2005 on secondhand smoke in the home. TV and radio PSAs showed family members holding their noses and shooing away 'gas', revealed to be secondhand smoke, with support from print, outdoor and DontPassGas.org.

Years: 2005
Country: United States
Topic: Tobacco
Asks people to: Stop Substitute
Strategy: Humor Metaphor
Channel: Outdoor Print Radio TV
Audience: Adults Parents
Smokers who smoke around family members, especially children, at home.

Evidence

NoneUnknown

Sponsor (who paid)

Ad Council Ad Council (pro bono), campaign producer
American Legacy Foundation (now Truth Initiative) Settlement funded, partner/sponsor

Credits (who made it)

Not recorded yet.

Related campaigns

truth 2000–now

Sources

PSAs Tackle Secondhand Smoke (Chief Marketer) news · 2005
Health Group Launches Anti-Smoking Campaign (Tuscaloosa News, Jan 17, 2005, via UA CSTS archive) news · 2005

Research notes

Creative agency not found (Arnold made a 2002 Legacy secondhand smoke ad, but that is a different campaign). Distributed to 28,000 media outlets at launch. Duration unknown. Links (#82) checked 2026-10-23: Ad Council pages from the Wayback Machine (adcouncil.org's old campaign pages), the Our History timeline or its case studies; dead campaign sites point to a Wayback copy from the campaign years.

Record cases/dont-pass-gas.json, updated 2026-10-23· Link to this campaign