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Your Health, Your Wealth (Egypt)

Also: Sahatek Sarwetek

“Sahatek Sarwetek (Your Health, Your Wealth)”

Multimedia family planning and reproductive health campaign in Egypt under the USAID-funded Communication for Healthy Living project, with the Ministry of Health. National TV, radio and press ads were combined with community activities such as newlywed visits and pregnancy classes.

Years
2004–now
Country
Egypt
Topic
Family planningMaternal health
Asks people to
StartTalk to someone
Strategy
Multi level communitySimple instruction
Channel
InterpersonalPrintRadioTV
Audience
Adults
Women of reproductive age and couples; evaluated in seven villages of Menya Governorate.

Evidence

Quasi-experimentalMixed

Panel survey of women in Menya, 2004 and 2005: difference-in-differences found exposure raised spousal discussion of family planning by 14.4 points but had no effect on contraceptive use; a fixed-effects instrumental-variables model found a 27.4-point rise in modern contraceptive use (Hutchinson & Meekers 2012). Estimates depend heavily on the method.

Sponsor (who paid)

  • USAID (Communication for Healthy Living project, Health Communication Partnership) Federal government, funder
  • Egyptian Ministry of Health Foreign government, partner

Credits (who made it)

Not recorded yet.

Sources

  1. Hutchinson P, Meekers D. Estimating causal effects from family planning health communication campaigns using panel data: the 'Your Health, Your Wealth' campaign in Egypt. PLoS One 2012;7(9):e46138 evaluation · 2012 · DOI 10.1371/journal.pone.0046138 · PMID 23049961

Research notes

Created 2026-10-22 by OpenAlex literature mining (openalex-deep pass); evidence level, outcome and findings are paraphrased from the evaluation abstracts, full texts not read. No credits: no page naming an agency was checked. Sponsor, channels and survey years checked 2026-10-22 against the fetched PLoS One article. Start year 2004 is inferred: the paper says the 2005 survey came after the campaign 'had been in operation for 18 months'.

Record cases/eg-your-health-your-wealth.json, updated 2026-10-22· Link to this campaign