Los problemas con el juego siempre empiezan con un pero
Also: Pero
“Los problemas con el juego siempre empiezan con un pero.”
Spain's Ministry of Consumer Affairs (Dirección General de Ordenación del Juego) campaign launched in November 2022 for young people, especially men under 25, built on a cover of the song 'Pero' and the line that gambling problems always start with a 'but', run on digital media, radio, Spotify, social media, digital outdoor and large screens in Madrid.
- Years
- 2022
- Country
- Spain
- Budget
- Creative contract awarded to MRM for EUR 236,797 (trade press on the 2022 DGOJ tender); media budget not found.
- Topic
- Gambling
- Asks people to
- Never startRecognize
- Strategy
- Simple instruction
- Channel
- OutdoorPrintRadioSocial (paid)Website
- Audience
- MenYoung adultsYoung people in Spain, especially men aged 18-35 on low to middle incomes (tender) and under-25s (launch).
Evidence
NoneUnknown
No evaluation found.
Sponsor (who paid)
- Ministerio de Consumo (Dirección General de Ordenación del Juego) Foreign government, creator and funder
Credits (who made it)
Sources
Research notes
Drafted by Claude (Claude Code) on 2026-10-28 for #130 from the sources listed; unreviewed, including the cardSummary. Contract value (EUR 236,797; tender budget reported as EUR 280,000) and the target group in the tender come from search-result summaries of trade press and the BOE notice (not opened); check. The launch article cites new online players under 25 rising from 28% (2016) to 48% (2021); check before quoting. The song is a cover of 'Pero' by Parquesvr sung by Javi Ferrara (Reason Why).
Record cases/es-consumo-pero.json, updated 2026-10-28· Link to this campaign